Awethu is led by young South Africans who believe passionately in the New South Africa envisioned by Nelson Mandela, and who are angry that our country remains one of the most unfair and unequal on Earth. After high school in Johannesburg we studied at Harvard and Oxford and worked on Wall Street, and became convinced that South Africa is wasting world-class entrepreneurial potential in our under-resourced communities.
We developed a business model around this idea and entered it in the biggest business plan competition in the UK, run by Oxford University. Our selection as finalists gave us confidence and momentum, and we came home determined to systematically identify the most gifted entrepreneurs in under-resourced communities, and provide them with the training and resources they needed to compete with the world’s best. We knew that if our model worked then the thousands of leaders we could develop would achieve exponentially more impact than we could ever achieve as individuals.
We also knew that these leaders would play a crucial role in overcoming South Africa’s debilitating problems of youth unemployment and marginalisation. We moved back in with our parents and began trying to prove our model, inspired by the incredible support we received both locally and abroad.
In early 2012 we emerged with small-scale proof of concept, and are now on a mission to prove that we can have the same success at a meaningful scale. By 2014, our goal is to produce 1,000 entrepreneurs from under-resourced communities with the talent, skills, and resources to lead South Africa to prosperity.
Ultimately, we aim to replicate our model across the African continent.*
Support Services on Red Case
Constitution Hill Precinct
11 Kotze Street
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