Girl in a taxi – An introduction to Red Case

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I was listening to a radio show the other day and they were discussing relationship deal breakers. What non-negotiable “thing” would put you off a relationship with a potential romantic interest. A girl called in and said that a guy without a car is her deal breaker; a guy called in and said a girl with a weave was his deal breaker. There were some interesting calls, people mentioning employment status to mobility to dress sense to profession and a host of others.

It made me wonder what my deal breaker was… after thinking about it, I remembered meeting a young lady on a taxi about a year ago. One word to describe her: sizzling, hot! We spoke about a number of issues and the topic of the upcoming elections came up, she told me that she had not registered to vote… I was D-E-V-A-S-T-A-T-E-D! I asked her why and she said that there was no point and that the country is going down the drain anyway blah blah blah(as her voice drifted into the background) and as she finished that sentence, I thought, she had sooooo much potential but I had to friend zone her.

I think you’ve figured out my point, not taking the time vote is my deal breaker, well… and several other things but lets not off ramp. Why is it a deal breaker? Because I love South Africa, proudly and loudly South African, even though her offspring have mugged me a few times, I still love her. Blood was spilt for our right to vote so unless your blood was spilt or the equivalent that prevented you from voting, friend zone.

Even though I don’t approve of the girl in the taxi not voting, I must begrudgingly admit that my lovely South Africa is riddled with problems. A few months ago we were told that HIV infection numbers have increased instead of decreasing1, our crime rates are arguably the highest in the world2 and some analysts suggest that we may experience our own “Arab Spring”3,4,5 if things don’t change – a scary thought.

One problem that I have conveniently left out is that of unemployment, a problem that’s very strongly connected to the others. Left out because its so closely linked to the purpose of my business. I would love to say that out of my love for the country, I went looking for a solution to its more pertinent problems and started developing Red Case to assist entrepreneurs but that’s not what happened.

One day as I was doing research on another project, I bumped into a survey about small businesses in South Africa6. It had statistics on things like where entrepreneurs got the skills to run a business, who their sources of information were etc. As I read it, I got some idea as to why small businesses failure rates are so high.  The statistic that bothered me the most was one that stated that almost 75% of small business owners were not aware of support. It bothered me because of all the effort that was being made by public and private organisations to assist entrepreneurs, and vice versa, there was little show for it. I did more research on it and found that events such as Global Entrepreneurship Week in South Africa have one of the lowest attendance levels in the world because of a lack of awareness. There are a number of resources that substantiate this idea7,8.

In a nutshell, that’s the idea behind Red Case is to connect you, an entrepreneur, with not only major organisations but with their services – incubation, mentorship, funding and events (in the pipeline) that will contribute to your success. And your success is employment’s success, employment’s success is South Africa’s success and my lovely South Africa’s success is my happiness.

In case you’re wondering – No, the current content and functionality that Red Case has is not all that it will have, we have some cool innovations lined up.

Thank you very much for taking the time to read this. Please connect with us on Twitter, Facebook, share this post and tell us what you think of it with a comment.

  1. Shisana, O, Rehle, T, Simbayi LC, Zuma, K,  Jooste, S, Zungu N, Labadarios, D, Onoya, D  et al. (2014) South African National HIV Prevalence, Incidence and Behaviour Survey, 2012. Cape Town, HSRC Press.
  2. Altbeker A, 2005 PUZZLING STATISTICS Is South Africa really the world’s crime capital? SA CRIME QUARTERLY, 11, 1 – 8.
  3. Mahebeni, S 2013, Opinion: Our very own ‘Arab Spring’, Cape Times, 30 August 2013. Available from:
  4. Segar, S 2012, SA could face ‘Arab Spring’, iol, 28 August 2012. Available from:
  5. Sunter, C 2012 Is South Africa about to experience its own Arab Spring?, Available from:
  6. Finmark Trust, 2010, FinScope South Africa Small Business Survey 2010
  7. Timm S, 2013, South Africa’s Poor Performance in Entrepreneurship Events, Mail & Guardian, 29 November 2013. Available from:
  8. Kew P, Turton N, Herrington M, Chritensen JD, 2013, The state of youth entrepreneurship in the Free State. South Africa: International Labour Organisation.



Nthulane Makgato

Founder and Director

Red Case

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